Wake Out: A New Paradigm in Promoting Physical Activity - Pedro Wunderlich (Pt2)
In the latest episode of the "Physical Activity Researcher Podcast," host Dr. Olli Tikkanen engages in a riveting conversation with Pedro Wunderlich, a mobile app designer and serial entrepreneur. Wunderlich, with a track record of over three million app downloads and recognition from Apple for two of his creations, delves deep into the world of behavior change through app design. With a background that boasts raising capital from investors who previously backed FitBit and co-founding apps like Wake N Shake and React Messenger, Pedro's insights are invaluable.
The episode kicks off with a discussion on the integration of marketing within the app idea itself, emphasizing the importance of behavior change in public health. Pedro shares the challenges faced by app developers in altering sedentary behavior, a growing concern in today's modern lifestyle. He reveals the power of notifications, explaining how they play a pivotal role in reminding users to move and combat sedentary inertia. The conversation then shifts to the innovative approach of "snack" exercises, short 30-second movements that users can easily incorporate into their daily routine. Pedro emphasizes the importance of making these exercises enticing, ensuring users feel compelled to participate.
As the discussion progresses, Pedro sheds light on the evolution of Wake Out, an app designed to combat sedentary lifestyles. From its initial days as a feature in the Power Mornings Newsletter to its current state with over 3.5 million downloads, the journey is nothing short of inspiring. The app's unique approach, offering exercises that can be done in everyday settings like the kitchen or living room, sets it apart in the crowded app market. The episode wraps up with insights into user acquisition, the potential of paid advertising, and the future goals for Wake Out.
Tune in to this episode of the "Physical Activity Researcher Podcast" for a deep dive into the world of app design, behavior change, and the fight against sedentary lifestyles. Whether you're a researcher, entrepreneur, or someone looking to make a positive change in your daily routine, this conversation with Pedro Wunderlich is not to be missed.
This podcast episode is sponsored by Fibion Inc. | Better Sleep, Sedentary Behaviour and Physical Activity Research with Less Hassle
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