The Future of Fitness Apps: Wake Out’s Vision for Behavior Change - Pedro Wunderlich (Pt3)
In the latest episode of the Physical Activity Researcher Podcast, host Dr. Olli Tikkanen engages in a riveting conversation with mobile app designer and serial entrepreneur, Pedro Wunderlich. With a portfolio boasting over three million app downloads and the backing of prestigious investors who once supported FitBit, Pedro brings a wealth of knowledge to the table. As the co-founder of the Wake N Shake App and React Messenger App, he has a unique perspective on the intersection of technology, physical activity, and user engagement.
The episode delves deep into the art and science of mobile notifications. Pedro shares insights on how his team crafts effective, engaging notifications that prompt users to move and stay active. He emphasizes the importance of variety, humor, and relevance in ensuring that notifications don't become mere background noise. The discussion also touches on the potential of data-driven insights from app usage patterns, offering a goldmine of information for researchers interested in sedentary behavior and physical activity trends.
Pedro's passion for curbing the "sedentary apocalypse" is palpable. He speaks of the vicious cycle of a sedentary lifestyle and the challenges in breaking it. However, with collaboration, innovation, and persistence, he believes that the tide can turn. The episode concludes with Pedro's heartfelt gratitude to researchers working tirelessly to promote active lifestyles and his call for collective action in this fight against sedentariness. Whether you're a researcher, app developer, or just someone interested in the nexus of technology and physical activity, this episode promises a wealth of insights.
This podcast episode is sponsored by Fibion Inc. | Better Sleep, Sedentary Behaviour and Physical Activity Research with Less Hassle
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